Radio Audience Reach & Demographics
NPR Audience at a Glance
NPR (National Public Radio) serves a large, diverse and multifaceted audience. NPR serves listeners from across the political spectrum, from all income brackets, and with interests ranging from the ordinary to the obscure. This diverse audience is comprised of young families, singles, baby boomers, seniors and a high concentration of business decision makers. The NPR audience is driven to learn more, to earn more, to spend more, and to be more involved in their communities. They are the leaders and decision makers, both in the boardroom and the town square.
NPR Reaches Florida Listeners
- In Florida NPR reaches nearly 1.4 million listeners weekly
- More than 99% of the American population lives in an area served by an NPR member station
NPR listeners are educated, interested, and place a high value on nature and the environment.
- 57% graduated college or more
- 73% consider themselves an intellectual
- 87% like to learn about art, culture, and history
- 76% rate preserving the environment: helping to preserve nature as very important
- 75% recycled products in the past year
NPR listeners are influential and engaged in the life of their communities.
- 92% participated in a public activity in the past year
- 71% voted in federal, state, or local election
- 28% attended a public meeting on town or school affairs
NPR listeners are innovative, independent-minded consumers. These listeners are motivated to purchase goods and services by product quality, an appeal to their personal needs and value systems, and their natural curiosity about the world surrounding them.
- 73% purchase on quality, not price
- 61% always check the ingredients and nutritional content of food products before they purchase them
- 64% are willing to pay more for a product that is environmentally safe