Radio Sponsorship Guidelines
Content and Copy Guidelines for NPR
Credits on Florida Public Broadcasting are intended as a way of thanking and identifying underwriters. Underwriting credits must meet the test of whether they are in keeping with the noncommercial nature of public broadcasting. In general credits must maintain a noncommercial sound.
What is allowed on Florida Public Broadcasting:
- Credits are a maximum of 15 seconds in length. Some stations allow 30 second spots for qualifying non profit companies.
- Credits are either taped by on-air talent at Florida Public Broadcasting stations or are read live by on-air talent.
- Factual information about the underwriter, including location, product name and description of services.
- Credits may contain a phone number or Web site address.
- Event dates and locations.
- Well-established slogan or corporate positioning statement.
- Sponsor messages begin with a preamble ("Local Underwriting is provided by") as a means of identifying sponsors, and vary slightly by Florida market.
What is not allowed on Florida Public Broadcasting:
- No comparative statements (e.g. the best, bigger, faster).
- No qualitative statements which involve subjective evaluation of quality (e.g. fine, great, rich, superb).
- No price information (including "free").
- No call to action statements which direct the audience: to call, to visit, to try, to compare.
- No inducement to buy statements which direct the audience to purchase the product (e.g. free trial period, 2 for 1).
- No first or second pronouns (e.g. I, me, you).