Television Sponsorship Guidelines
Content and Copy Guidelines for PBS
Credits on Florida Public Broadcasting are intended as a way of thanking and identifying underwriters. Underwriting credits must meet the test of whether or not they are in keeping with the noncommercial nature of public broadcasting. In general, credits must maintain a noncommercial sound.
PBS underwriting credits are generally 15 seconds in length. Some Florida stations accept 30s - ask your FPBS representative about specific markets and spot length.
What is allowed:
- Any factual information about the underwriter: location, product or business name and description of services.
- Credits may contain a phone number or Web site address.
- Event dates and locations.
- Well-established slogan or corporate positioning statement.
- Music identifying the company, people, and other voice-overs. (Rights to music must be cleared first by client or agency).
What is not allowed:
- No comparative statements (e.g. the best, bigger, faster).
- No qualitative statements which involve subjective evaluation of quality (e.g. fine, great, rich, superb).
- No price information (including "free").
- No call to action statements which direct the audience: to call, to visit, to try, to compare.
- No inducement to buy statements which direct the audience to purchase the product (e.g. free trial period, 2 for 1).